Three West

Filmmakers beware! I recently decided to explore the idea of being paid for video content. In doing so, I came across an article, Getting Paid for Content, by Sheila Curran Bernard. I’d originally been out searching for filmmakers who had actually been paid by Current.com for their work. I found none. Current TV was requesting cut downs from my documentary, Charise: A Portrait of an African American with Albinism, and I wanted to be careful about handing over footage I’d not only worked hard on but that I’d also financed entirely on my own. So I stumbled upon Mrs. Bernard’s article.

She’d written about this emerging business model where on and offline companies, including broadcast and cable networks are essentially paying filmmakers less than what they deserve for creating digital content. In addition to paying less, they are also offering less supportive services to these filmmakers as well such as covering licensing fees and insurance, etc. She mentioned that the end result will be that it becomes the norm that filmmakers make little if any money from creating films and digital media and even worse; we come to accept this.

One only has to take a look at the book publishing industry to see what the true end result of this can and will be if we allow it to continue. Publishers, particularly vanity publishers, have been robbing authors in this same fashion for decades. They have taken it a step further, requiring authors to actually pay them to publish their work. So filmmakers should beware and take this very seriously. The next step is being asked to pay to give some company world rights and total ownership of our footage.

Mrs. Bernard’s article made me give more thought to the entire process of not only being paid for footage but also thinking about the worth of the work I do. For instance, there are many such websites out there offering a mere $100 or less for video you create and edit. In addition to that, they own all the rights to the video footage. So if you think about it in terms of labor, they are paying you $100 or less for a completed video that will take at least a few days for you to finish. To break it down even further, you may spend on average 6 hours a day on the video getting it finished. And based on what I know about artistic filmmakers, the real number of hours one would spend on the video would be closer to 10-12 hours a day.

Let’s take a closer look at this. let’s go with the very least amount of hours you would spend on it; 6 hours. Then let’s say it takes you 2 days to complete the video. If you are being paid $100 for the finished video, you are being paid $8.33 /per hour. That kind of hourly rate may be fine if you are working at McDonald’s but that is not OK at all when you are making any type of film or video. The amount is even more ridiculous if you spend longer hours and/or more days to finish the video. Imagine having to add a voice over or motion graphics to it as well…

$100 is actually being pretty generous from the sites I’ve visited. Many only offer $50 or less per video. If you upload some clips on free sites, you still own the clip. So there is a difference. You can upload your work for free and then do whatever else you want with it; including create your own DVDs to sell. Trust me, you would make more money selling your own DVDs than you would giving your footage away for peanuts to these companies. They need to pay according to licensing. If they want world rights, they need to pay for world rights. It is unethical to pay filmmakers $50-100 for world rights for any footage. Period.

Why so many business models that resemble that of the plantation, slave master and slaves relationship? Why are executives being paid obscene amounts of money relative to those who create the content? Their business and organizational skills are irrelevant if they have nothing to organize. Like any group being taken advantage of, we have to assess our collective self esteem and our egos as well. We can’t be so hell bent on seeing our work on TV that we give away the rights to it for less than what should be paid for those rights; thus making it impossible to make a living as a filmmaker and to get it to the audience for which it was intended. This is exactly what happens to authors; hence the term “vanity press” is used to describe publishing services that mainly attract authors who are more hell bent on seeing their work in print than they are with effectively managing a writing career.

We also have to watch out for deception as well. As with Current.com, it clearly states on their website that compensation for videos selected to air on TV range from $2,500 to $60K. So why was I only offered $500 to put something together with cutdowns from my documentary for TV? I’m glad that I found Mrs. Bernard’s article because after having read it, did more research and given things more thought, I decided not to go the route of being paid for content unless what I am being paid is fair for the license use requested. Seriously, I used to be annoyed by what I thought were insane licensing fees charged by photographers for a single image. But I’m thinking filmmakers need to learn from them and begin to reassess our worth and the value of our art.

If you would like a general idea of what you should be charging for your time and work, please visit this reference article at NJ Creatives Network.